Send a Demo to Cut the Bull Entertainment.
Many demo tapes received by artists, have major faults which let them down and therefore waste the money that the senders have invested in them. These notes are designed to help you produce a demo tape which will be more professional and therefore impressive so that receiving it and listening to it will be a pleasure, surely the first step to a positive response.
Before you send any audio material to us you should take simple precautions to make sure that you can prove ownership of the material at a certain date.
QUANTITY OF MATERIAL
Cut the Bull men are busy people and even if they like what they hear, will not have the time to sit back and listen to your complete album's worth of material. If they don't like what they hear you'll be lucky if they stay with it until the end of the first track! It may also be a good idea to consider just sending the first minute of say three songs, especially if they are long. Your aim is to whet the appetite of the listener and get him to ask for more! Between these two extremes is where you want to be. A maximum of four tracks is right, certainly no more. This has the advantage Of allowing you to concentrate your recording resources into a small number of songs, hopefully improving the quality of those recordings along the way.
QUALITY OF MATERIAL
It is most important that you continuously get frank, unbiased, knowledgable reaction to your work. It is very difficult to remain objective about your own work, especially when you have spent a lot of time and money on producing it. In the same way, relatives can give misleading reaction.
I would recommend that you seek the reaction of people such as your local radio music producer, record shop owners, club D.J.'s etc. All these types of people will be comparing your work with what is successful so a positive reaction will show you are on the right line, as well as providing useful contacts.There are many different ideas as to how sophisticated demo's should be in terms of recording quality and production. I think that it partly depends on whether you are promoting a band, a singer or songs.
Your aim should be to produce a package which is easy to listen to, easy to identify, and easy to reference with any written backup information you have provided. It is easy for CDs, boxes and letters to become separated in a busy and perhaps untidy office, to this end you should write or print the following basic information onto the ACTUAL CD
ARTIST NAME / PHONE NUMBER (Daytime)/ EMAIL / WEB-SITE
The inlay card should be used for as much supplementary information as possible to avoid the need for extra sheets of paper which can get lost. Information can include:
TRACK LISTING INCLUDING TIMINGS.
LIST OF BAND MEMBERS / INSTRUMENTS.
RECORDING FACILITIES AVAILABLE FOR TAPE.
SHORT BIOGRAPHY OF THE ARTIST
STICK ON OR PRINTED PHOTO OF THE ARTIST.
The more information you put on the inlay card the more important it is to think about its layout and the more advantage you will get from getting it all printed in some way rather than written.
Overall, a comprehensive and well presented inlay card, with the complete story of your band and its material will be much more impressive than a branded CDR in the manufacturers inlay accompanied by several pages of possibly illegible handwriting.
If you have a file of press cuttings pick out the best and most recent, arrange them onto an A4 sheet and make some copies. Each item should be noted with the publication name, writer and date to allow reference back especially if it is a review of a gig. This gives the recipient a chance to see what other people have said about you.
This carries on from the last heading and deals with the inclusion of extra material such as photo's, press clippings, gig listings etc. along with the CD, and also the envelopes, padded bags or boxes in which the whole package will be posted.
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